Harness the power of storytelling for your small business
- Forge emotional connections with your audience
- Differentiates your brand from competitors
- Make your brand more memorable and relatable
- Simplify complex ideas and showcase your unique value proposition
- Inspire trust and loyalty among customers
- Boosts brand recall and recognition
Indy Web Designers
Transform your website into a captivating journey
Unlock the potential of your brand's unique story
Every company has a distinctive narrative waiting to be told, and by skillfully weaving these elements into your website, you can create a compelling and authentic online presence. This approach allows you to showcase your company’s origins and core values, giving visitors insight into what drives your business. By highlighting the people behind your products or services, you humanize your brand and foster a personal connection with your audience.
Additionally, demonstrating how you solve customer problems through storytelling helps potential clients envision the value you bring to their lives. Sharing success stories and testimonials further reinforces your credibility and illustrates the real-world impact of your offerings, ultimately building trust and encouraging new customers to engage with your brand.
Storybrand certified guides ready to help you tell your story
what you get
Learn the components of effective narrative marketing for small businesses
Discover what the character wants
Identifying what the character wants is crucial because the character represents your customer. Understanding and clearly articulating the customer’s desires is fundamental to creating effective marketing messages. By focusing on what the customer (character) wants, you shift the narrative from your product to your customer’s needs and aspirations. This customer-centric approach is more likely to resonate with your audience. When you know what your customer wants, you can position your product or service as the solution that helps them achieve their desire. This clarity strengthens your value proposition. The character’s desire serves as the end goal in the customer journey, allowing you to map out how your brand helps them progress toward that goal.
Every character has a problem
The problem is why they are searching for you brand. The problem can be broken down into three parts. The external, internal, and philosophical problems all need to be identified. The external problem is the physical problem they are trying to solve. While the internal problem is how the external problem makes them feel. The philosophical problem is a more general reason why “this just isn’t right.” When you identify the correct problem your client is dealing with, they begin to see your company as a potential solution. Your next step is to put yourself in the right position to serve them.
The guide shows them the way
Your job is to position your company as the guide in the story. The guide has traveled the road the character is on and has already overcome all the obstacles. By positioning yourself as a guide, you put yourself in a position of authority. By also showing empathy for your clients, you become the obvious solution to your clients problem.
Then your job becomes showing them the way. By providing a simple plan for solving your clients problem, you lift the fog and create clarity. Now that they have a simple plan to follow they are ready to take the first step. This should be your call to action.
The character chooses success or failure
Now that you have identified the problem, established yourself as an authority, and provided a clear and simple plan, the character needs to make a choice. They can choose to work with you and achieve success or not take action and deal with the status quo. By painting a vivid picture of how the customer’s life will improve after using the brand’s solution, you give them an aspirational identity to chase after. But you also need to highlight the negative consequences of not taking action or choosing the brand’s solution.
Creating Success
What makes narrative marketing so effective?
Our brains are wired for stories
Everyone loves a good story. We identify with stories and we see ourselves in our favorite stories. By using stories to share your brand message you stay memorable.
Differentiate your brand from the competition
When you share your message in a narrative framework, you look different than your competition. You create clarity in what you do and how you can help your potential clients.
Simple language sells
The key principle to narrative marketing is keeping your story simple. Avoiding jargon and complex language, you tell a simple story that everyone can understand.
I worked with David on a StoryBrand workshop for my business website. He is obviously well versed in the Storybrand process and his insights were incredibly helpful. I would recommend having the StoryBrand conversation with him as you will not be disappointed and very likely highly enlightening for your business website goals.
