Table of Contents
- Introduction
- Why Every Business Needs a Website
- 10 Signs You Need a Website (or an Upgrade)
- Your Website is on Facebook
- Your Website Looks Outdated
- Your Website Loads Slowly
- Your Website Isn’t Mobile-Friendly
- Your Website Has Low Traffic
- Your Website Lacks Clear Calls-to-Action (CTAs)
- Your Business Has Grown, But Your Website Hasn’t
- You’re Not Collecting Leads Online
- You Don’t Rank on Google
- Your Website Security is Outdated
- The Cost of Not Having a Website
- How to Get a Professional Website
- Why Choose Indy Web Designers?
- Next Steps
Customers search online before making a purchase or booking a service. If your business doesn’t have a website or your current one looks outdated, you’re missing out on leads, sales, and credibility.
Picture a potential customer searching for your services. Instead of finding a professional website, they see nothing—or worse, a slow, outdated site. Frustrated, they move on to a competitor, costing you business. Every day without a functional website means lost opportunities.
If you’ve ever asked yourself, “Do I need a website?” the answer is probably yes. This article highlights 10 clear signs that it’s time to build a website or upgrade your existing one. Let’s make sure you don’t lose another customer to the competition!
Why Every Business Needs a Website
If you’re asking, “Do I need a website?” the answer is almost always yes. A solid online presence is critical in the modern digital age.
The Numbers Don’t Lie:
- 81% of people research a business online before making a purchase. (BrightLocal)
- 74% of users judge a business’s credibility based on its website design. (Stanford Web Credibility Research)
- 46% of all Google searches are for local businesses. (HubSpot)
- Businesses with websites grow 31% faster than those without one. (U.S. Small Business Administration)
Your website is frequently the first impression potential buyers have. Without one, you are missing out on valuable business possibilities every day.
Signs You Need a Website (or a Better One)
If you already have a website, it might be outdated or underperforming. Here are 10 signs you need to take action:
1) Your Website is on Facebook
Many small businesses still rely on social media alone, but that’s risky. Facebook, Instagram, and TikTok can shut down accounts anytime or limit reach with algorithm changes.
A website is a digital storefront you fully control. It allows you to display your brand, services, and credibility 24/7.
2) Your Website Looks Outdated
Web design trends change quickly. If your website looks like it was built in 2010, visitors will assume your business is outdated, too.
Red Flags:
- Flash animations (not supported by modern browsers)
- Small text, hard-to-read fonts
- No mobile-friendly version
- Long paragraphs with no images
3) Your Website Loads Slowly
A slow website drives visitors away.
- 53% of users leave a website if it takes longer than 3 seconds to load. (Google)
- 1-second delay can lower conversions by 7%. (Akamai Research)
To check the speed of your website, use tools such as Google PageSpeed Insights. If it’s slow, consider redesigning your website.
4) Your Website Isn’t Mobile-Friendly
More than 60% of web traffic originates from mobile devices. (Statista) If your site isn’t optimized for mobile, you’re losing potential customers.
Test your site on Google’s Mobile-Friendly Test. If it fails, you need a new website.
5) Your Website Has Low Traffic
If your site isn’t getting visitors, it might be due to:
- Poor SEO (Search Engine Optimization)
- Lack of content marketing
- Slow load speed or bad design
A well-optimized website ranks higher on Google and attracts more potential customers.
6) Your Website Lacks Clear Calls-to-Action (CTAs)
A good website guides visitors to take action, like:
- Calling your business
- Booking an appointment
- Buying a product
- Signing up for a service
If your site doesn’t have clear CTAs, you’re losing conversions.
7) Your Business Has Grown, But Your Website Hasn’t
As your business expands, your website should evolve too. If you’ve introduced new products, services, or locations, your website must reflect those updates. An outdated site can confuse potential customers and fail to showcase your full offerings. If branding has changed—such as a new logo, color scheme, or messaging—your website should align with that, maintaining a consistent and professional image.
8) You’re Not Collecting Leads Online
A website isn’t just an online brochure—it should be a tool for generating business. If you’re not capturing visitor emails, phone numbers, or inquiries, you’re missing out on potential customers. Forms, call-to-action buttons, and lead magnets like free consultations or downloadable guides can help convert website visitors into paying customers. Without these, your website is just sitting there, not contributing to your business growth.
9) You Don’t Rank on Google
Having a website isn’t enough if people can’t find it. If your competitors show up on the first page of Google search results, but your business doesn’t, you’re losing visibility and potential customers. Search engine optimization (SEO) helps improve your ranking by optimizing content, keywords, and technical factors like page speed and mobile-friendliness. Without SEO, your website is like a hidden storefront—no one will know it exists.
10) Your Website Security is Outdated
Online security is crucial, not only for protecting your business but also for gaining customer trust. If your website lacks HTTPS (which ensures secure browsing), browsers like Google Chrome may label it as “Not Secure,” discouraging visitors. Additionally, outdated security measures make your site vulnerable to hackers, data breaches, and malware. Keeping your site updated with the latest security patches and protocols protects both your business and your customers’ sensitive information.
The Cost of Not Having a Website
If you still think you don’t need a website, consider what you’re losing:
- Missed Customers: Potential clients can’t find you online.
- Lost Revenue: Competitors with strong websites are getting your customers.
- Weakened Credibility: People assume businesses without websites are not professional.
How to Get a Professional Website
A DIY website may seem like a cheaper option, but it often lacks proper SEO, design, and user experience.
Why Choose Indy Web Designers?
At Indy Web Designers, we build high-performing websites designed to:
✔ Rank well on Google
✔ Convert visitors into customers
✔ Load fast on all devices
✔ Reflect your brand identity
A good website is an investment in your company’s future. If you’re ready for a new website or a website upgrade, Indy Web Designers can help.
📞 Schedule a free consultation today!
David McArdle is the founder of Indy Web Designers and The Virtual Marketing Directors. When he is not helping small business owners create websites that grow their businesses he enjoys running, biking and any excuse to be outdoors. As a StoryBrand Certified Guide, David has found his calling helping small businesses communicate what they do in a way that actually helps businesses grow.
David McArdle is the founder of Indy Web Designers and The Virtual Marketing Directors. When he is not helping small business owners create websites that grow their businesses he enjoys running, biking and any excuse to be outdoors. As a StoryBrand Certified Guide, David has found his calling helping small businesses communicate what they do in a way that actually helps businesses grow.
Hire a team of expert marketers to handle the research and video creation process for you
Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.
Ready to grow your revenue with Indy web designer? Get a Free Consultation to Boost Your Business.
